How to design a business card: the ultimate guide

How to design a business card

A business card is one important feature needed for basic business needs.  It puts you in a professional position at every turn with the services I need.  This card serves several purposes including creating a good first impression, brand recognition, professionalism and credibility.

A business card can stay in the pocket and can follow you from one place to another.  The small dimension makes this very easy. It contains important information about you, your business and the service you offer. On a business card, you will find personal name,  name of business,  logo,  contact info,  service offered etc. Most importantly, it would be very attractive, catchy and attention seeking. 

That is not all you need to know about a business card. If you are going to be creating a business  card soon or would require a Graphics team to get that done for you, there are things you should look out for.  In this article,  we will discuss the ultimate guide to creating a business card.  Whether you are doing this yourself or a graphics designer is in charge of it,  you can spot the difference as fast as possible. 

Below are details on How to design a business card

Choose Your Shape

There is probably one shape of business card you know which is the traditional rectangular shape of business card.  However,  things are changing and innovations are improving. There are now several shapes of business cards which you might not even know about.  It is left for your graphics team to bring up the best shape for your design. 

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Moreover,  you can design which one to go for.  In as much as I would advise the normal rectangular shape of a business card,  there might be a need for testing another attractive shape. You will look different with the shape and the new design can even be more attractive to your audience than the normal.  

Choose your size

Business cards vary in sizes.  The computer system gives you the accurate measurement of any shape you are trying to make use of. This might be one of the most technical aspects of business card design as it might require you to study what your prospective customers will prefer when it comes to how big or how small the business card will look like.  

However,  your size won’t be that important if some of the features on your business cry are nowhere to be found. Your logo, contact or any other important factors that helps determine your Business should be positioned in an optionally centered area such that they don’t cut off when the sides of this card get trimmed. Also,  make sure there is enough space at the edge so that trimming can be easier than cutting out some of the important elements. 

You can go for any of these popular sizes although bringing up your own idea is not that bad. 

1. Oceania Standard: 3.54 × 2.165 in. (90 × 55 mm)

2. North American Standard: 3.5 × 2 in. (88.9 × 50.8 mm)

3. European Standard: 3.346 × 2.165 in. (85 × 55 mm)

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Add your logo and other graphics

This shouldn’t be a problem if you have a good size in plan.  Even your graphics designer only needs to position the required graphics at the appropriate space.  Just that the logo should always be at the center, even occupying a large portion of the area.  

You can add your logo to both sides of your business card.  It would take the highest amount of space on the first side but you can add to the other side diplomatically.  This helps to improve brand identity and credibility.  The other side with the logo covering a small space will contain personal and business information like contact, address etc.  

Add necessary text

While it is important to add text to your business card,  you should never try to add too much text.  It makes that card crowdy and perhaps not fascinating.  Add your name,  contact,  address(if required),  your services,company name,  job title,  email, website,  phone number, slogan etc.  

Another important aspect is that these texts should be positioned properly and spaced well. Your prospects should be able to look for information and find it immediately.

Choose your typography

Your typography should be legible enough for your Prospects.  The fonts you are using should be able to stand out and be easily understandable.  For instance, you don’t expect 60 + aged to easily understand a slant typography that looks a bit coiled. Although these kinds of fonts might pose great designs, people need something extremely easier to follow. 

Looking at it,  you can make your fonts one of the regular fonts instead of going for those ones. Examples include times new Roman,  still etc.  Also,  your font size should not be anything less than at least 8 pts.

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Consider special finishes

Everything we have been talking about is the utmost essential of a business card but giving it a special finishing touch makes your business card intriguing to accept.  Avoid inks that will displace your design. You can give your card a smooth texture or even foil stamping to make it shiny. It is still part of designs

Conclusion 

You can design your graphics yourself.  However,  you are not an expert in this field and should demand for the service of a graphics designer and a printing agency.  You see everything you will need to balance your business card is with them.  

If you have a printing team as good as PrintLab Studio, then you have got a designing team to place elements in the required section of your business card. 

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